You run a night, work a stage,
or open a door.
Whatever you've got on, the people looking for it end up here. Listing it costs nothing, and always will.
Performers
Drag, cabaret, DJs, hosts. Your name on a page that ranks, a profile that follows you between venues, and every date you're booked showing up where people search for a night out.
Promoters
One-offs, residencies, festivals. Your night listed the moment it's announced, in the events feed, in Google's event carousels, and in the answers assistants give when somebody asks what's on.
Venues
A permanent page that works while you're closed — hours, what you're known for, and every event you host. The Fox's page alone was seen nearly nine thousand times this year.
Pride wasn't the peak Better ramp than Maccies
Most sites spike at Pride and flatline. Ours didn't. April was the floor; Pride took us to five times it, and July hit ten times it with no festival attached at all. July is the last month we can count in full. August is running at 1.7 times July's daily rate, and the dashed leg is where that lands if the back half behaves like the front. The festival was the on-ramp, not the ceiling.
*Multiples are against April 2026, the lowest month of the year. Solid line = complete months. August is only 17 days old, so it isn’t plotted as a measured month at all — the dashed leg carries its daily rate across the full month, and is a projection rather than a count. Absolute figures on request.
Eight months of it going up, and it hasn't gone down yet. We'll leave that one there.
48×
organic search growth, April to July
72%
of all traffic is organic search — earned, not bought
52%
engagement rate, up from 43% in June — more people, staying longer
What a listing Gets you
Proof points, not promises. Every figure below is Search Console, year to date.
A venue opened on 14 August. Its page was findable before its doors were.
Yumbo's page went live ahead of the launch. Within days it was ranking at position 4.8 and had become the fifth-biggest page on the site from a standing start — and "yumbo birmingham" is now the single biggest search query we hold. Nobody bought that.
Venue pages · times seen in Google this year
8,896
The Fox
5,188
Missing Bar
2,868
Equator Bar
2,554
Eden Bar
2,140
Nightingale Club
Event pages as a class rank better than the site average — 25,600 impressions at an average position of 5.5. The Birmingham Pride guide alone has been put in front of Google users 18,656 times this year.
And it keeps working between festivals, nine months before the next one. That's the part a boosted post can't do: a listing here doesn't expire the morning after. It stacks up behind the next one.
The Fox's page was put in front of Google users nearly nine thousand times this year.
Nobody paid a penny for it.
That's what one page does on its own, unattended, with nobody touching it. Imagine what it'd do with a bit of attention.
Found on Google
Somebody googles "gay events birmingham" and one in five of them clicks us.
That's not a banner someone scrolled past. That's a person actively looking for a night out, choosing us, and landing on a page with your night on it.
Right now, on that search, we come up first. Above Eventbrite.
We've worked hard for that position.
83%
of this year's search traffic landed in the last quarter
1,000+
distinct queries we rank for
171
valid Event rich results — eligible for Google's event carousels
8.2
average search position across everything we rank for
Where we rank
| Search query | Avg position | Click rate |
|---|---|---|
| gay village birmingham events | 1.3 | 26.6% |
| gay events birmingham | 4.0 | 19.0% |
| birmingham gay sauna | 5.7 | 11.9% |
| gay sauna birmingham city centre | 3.8 | 10.1% |
| solihull pride 2026 lineup | 3.6 | 7.9% |
| xxl birmingham | 6.3 | 5.3% |
| yumbo birmingham | 4.1 | 4.4% |
| gay birmingham | 10.0 | 4.6% |
Google Search Console, January–August 2026. Plus the #1 organic result on "Birmingham gay scene".
Found by AI
Ask ChatGPT what's on in Birmingham's Gay Village this weekend, and the answer is built out of our pages.
Your event, quoted back to somebody who has already decided to go out — and they arrive more engaged than anyone who came off a Google link. It's the one thing nobody else in this market can show you.
19,900
impressions inside Google's AI answers, since May 2026
316
of our pages surfaced inside AI-generated answers
70.5%
engagement rate from AI assistants — our best channel, ahead of Google's 62%
3rd
ChatGPT is now our third-largest traffic source, bigger than Bing
"What's on in Birmingham's Gay Village this weekend?"
There's plenty on across the Village this weekend — cabaret and drag at the Village Inn, club nights running late at Glamorous and the Nightingale, and Missing open from the afternoon on Hurst Street. For the full weekend listing, including start times and which venues are ticketed…
brumoutloud.co.ukThe detail that matters
The single most-cited page we have isn't the homepage — it's an event listing. A Joe Lycett date pulled 2,046 AI impressions on its own, ahead of the Pride guide (1,954) and the homepage (1,415). Individual nights, quoted by machines, to people asking what to do.
The card alongside illustrates the shape these answers take — it isn't a screenshot of any one assistant.
Does size Matter?
Round here it does. Birmingham's scene punches above a city its size, and the catchment is a lot bigger than the Village.
Neither figure below counts the allies, the friends and the out-of-towners who fill a Saturday night — and both are floors, not ceilings.
LGB+ adults across the West Midlands, at the 2021 Census — 26,000 of them in Birmingham, which is 3.01% of everyone over 16 in the city.
75,000
line the Pride parade route in a good year — most of them travelling in
1 in 8
skipped the Census question altogether, so the real figure sits above this one
And most of them are travelling in
Three in four of the people reading this
don't live in Birmingham.
Your Saturday night is somebody else's day out. We can't tell you what the UK's LGBTQ+ travel market is worth — nobody publishes a figure we'd stand behind — but we can tell you exactly where our own readers are, because we measure it.
3 in 4
engaged sessions come from outside Birmingham
633
towns and cities reached this year
13%
of engaged readers are in London — our second city
88%
UK-based, so the audience can actually turn up
Who's Reading
Phone in hand, deciding tonight.
Nearly nine in ten arrive on a phone, and they don't bounce — engagement climbed as the audience grew, which is the opposite of what usually happens.
85%
read it on a phone.
Mobile 85%, desktop 14%, tablet 1% — of every search click we get.
The unusual part is what happens next.
Sites normally get less engaging as they get bigger — the new arrivals are less interested than the regulars were. Ours went the other way. Engagement climbed while the audience was multiplying, which means the strangers search sends us are turning into readers.
52%
engagement rate, up from 43% in June
6.5
interactions per session
The Listings engine
Around 100 things to do every month, about 25 a week, and we can keep it up for nine.
Not a list of what happened — a list of what's happening. The bulk are recurring residencies, pre-populated months ahead, so nobody has to check whether it's still on. The snapshot below was taken in August 2026; the shape of it doesn't change much, because the diary is always this full.
500+
events on the books at any one time
30+
venues carrying listings
15
categories, from clubbing to cabaret
9
months of what's-on booked ahead
The forward book — a typical snapshot (taken August 2026)
67
109
98
95
82
80
15
Aug 26*
Sep 26
Oct 26
Nov 26
Dec 26
Jan 27
Feb 27+
*Part-month. The far months always look light and always fill — venues confirm a season at a time.
Nobody's ever accused us of finishing early.
Why it Works
valid Event rich results
Every listing is verified
Real venue, real start time, real flyer. Nothing auto-scraped. That's what earns the rich results, and it's why assistants quote us — specific, citable facts beat a vague roundup.
months of what’s-on already live
We publish forward
We're already the page that's there when somebody searches for a night that hasn't happened yet.
the price of a better review
Editorially independent
No venue can buy a better write-up, at any price. That's precisely what makes a recommendation here worth having.
poor URLs on real-user mobile data
Fast and accessible
Core Web Vitals passed on real-user mobile data, across 166 good URLs. Google rewards it. So does anybody on a phone outside a venue.
We rank on relevance and freshness rather than link volume — a small, specific, constantly-updated site that answers the exact question being asked. That's the whole strategy, and the numbers above are what it produces.
How we Measure up
Everyone reckons they're bigger than they are. Here's the tape measure.
You've got four other places to put a night on, and we'd be daft to pretend otherwise. Here's the honest version of what each one gets you — ours included.
A Facebook event
The people who came last time
Until the night's been and gone
Nothing
An Instagram post
People who already follow you
Until the next post shoves it down
Nothing
A poster in the window
Whoever's already stood outside your door
Until somebody takes it down
A trip to the printers
A boosted post
Whoever the algorithm fancies that afternoon
Exactly as long as you keep paying
Per click. Forever.
Brum Outloud
Whoever just searched for a night out — and whoever asked an AI instead
Booked nine months ahead, and it doesn't expire on the Monday
Nothing. Always will be nothing.
Keep doing all four, bab. Just stop leaving the free one empty.
Sounds like admin. It isn't.
You've already made the poster. That's the hard part done.
Everything above is what a listing does once it's up. Putting one up takes a poster and, at most, two minutes.
We're probably already looking
Several times a day, something of ours goes through the inbox, the venue sites and the scene's socials picking up what's new. If you've posted your night publicly, there's a fair chance it's on here already. Sending it to us isn't how it gets found — it's how it gets found on time, with your wording and your artwork, instead of whatever we could piece together.
Forward us the poster
You're already in Instagram when the artwork lands. Send it to @brumoutloud and it goes in the same pass — no form, no account, no chasing. Nothing to write: the poster carries the details.
Send it on InstagramUse the form
Better if you're loading a season at once, or setting up a residency that repeats. Upload the poster and it reads the details off the artwork, so you're correcting a form rather than filling one.
Open the formEither way, this is what happens next
The poster does the typing
The date, the start time, the venue and the price all come off the artwork you already made. Nobody re-keys a listing here, including us.
Anything missing, we come back to you
Anything the artwork doesn't say, we ask — and if it's a residency you say so once, name the pattern, and every future date goes in behind it. Weekly, monthly, whatever you actually run.
Every listing traces back to a source
Nothing here comes off a scraped aggregator feed. A listing is either something you sent us or something we found on the organiser's own post or page, and it's checked against that source before it goes live. That's what earns the event rich results, and it's why an assistant will quote us rather than guess.
Two minutes on the form. About twenty seconds if you just forward it to us.
Same deal for a one-off and for a residency you've run for years. Same price for both, as well: nothing.
Work with us
Performer, promoter or venue? Forward us the poster and it goes up. If you want to talk about anything beyond a listing, drop us a line and we'll tell you plainly what we can do for it — and what we can't.
Listing your event is always free. Always will be. We're easy like that.
Where these numbers come from
Traffic and audience: Google Analytics 4, 1 January – 17 August 2026. Where we quote audience we use engaged sessions and UK share rather than raw user counts, because raw counts include bot traffic that never reads anything.
Search: Google Search Console, 1 January – 15 August 2026, for clicks, impressions, click rate, position, queries and devices.
AI answers: Search Console's generative AI features report. That reporting begins in mid-May 2026, so the 19,900 figure is "since May", not a full year.
The travelling market: our own GA4 city and country data — we deliberately don't quote an industry "LGBTQ+ travel is worth £x" figure, because no UK source publishes one we'd be willing to stand behind.
The market: ONS Census 2021 sexual orientation data — 3.01% of Birmingham residents aged 16+ and 2.9% across the West Midlands identified as LGB+, applied to the 2021 resident populations. Around 8% of people didn't answer the question, so both figures are conservative.
Listings: queried from the Brum Outloud events database on 17 August 2026 — approved events dated forward from that day. Totals move week to week as venues confirm; the shape stays consistent.
This is a dated pack, not a live dashboard. Every figure here is the 2026 edition, measured to 17 August 2026, and August itself is a partial month wherever it appears. The numbers move in one direction but they aren't updated daily — ask us and we'll send the current set, or walk you through the raw dashboards.